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Artists pop up at Vamp
Pop-up shops—temporary brick-and-mortar retail outlets—are a global phenomenon and T&T has become one of the sites of this trend. They are not only a means of overcoming the challenges of overheads such as rent, but they are also a way to build customer relationships. In an article for Fortune Magazine online, CEO of Storefront, a marketplace for short-term retail space, Erik Eliason says: “Retail now is about the experience and connecting customers with makers or brands.”
Using the strategy of the pop-up shop, a local collective of artists and designers known as the Coterie aims to offer an intimate shopping experience that connects the public with the creators and their products. The Coterie comprises Micha Gomes, jewelry designer; Ashley Thompson, who specialises in landscape and seascape oil paintings; and Aisling Camps, who draws on her background in mechanical engineering to produce climate-friendly knitwear.
The Coterie will occupy Vamp Boutique at 12 Mucurapo Road, St James, from August to October 2014. The pop-up experience will be launched on August 8, from 5–8 pm and the shop will open each weekend—Fridays and Saturdays from 10 am–6 pm. Along with works by Gomes, Thompson and Camps, the group has plans to feature different creative practitioners. The launch event will put a spotlight on designer Meiling and Team M.
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